Friday, July 27, 2007

"Doctors have invented a spray which cures shyness — by being squirted up the Nose....The spray harnesses the powers of a feel-good hormone called oxytocin, which is already known to promote an air of calm. The hormone had an effect on the part of the brain that controls fear response."



This same hormone is present in breastmilk and is thought to be a chemical componant in the mother/child bond. I once thought that a little of this in the free coffee pot of a car dealership could inspire trust and happiness in potential car buyers. After reading this I can't help wondering if dealerships should instead add it to the cold recycled air of the showroom.

origional source | digg story

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